Poster & Banner

For this series of projects, everyone had to choose one product, and I selected the newly launched Vivo V50 smartphone. I chose this product because smartphones are commonly used in everyday life, especially to capture moments and stay connected. The first task focused on the product launch process, where I designed teaser posters, countdown visuals, and a launching poster to reflect a realistic advertising strategy. The second task continued with the same product but used a festive theme. I created three poster advertisements based on Christmas, Deepavali, and Chinese New Year, highlighting how people use smartphones to capture memories during celebrations. The final task was to design a Supportive Marketing Tool (SMT), where I created a hoarding poster for outdoor advertising to increase product visibility and support the overall marketing campaign.